Marketing and Communication

Throughout my career in Marketing and Communications, I have been involved in a wide range of tasks, from strategic planning to on-ground execution. In small businesses, especially those experiencing rapid growth, marketing and communications departments often wear many hats.

A prime example is my experience at Marbella Football Center in 2011. When I joined, the center hosted approximately 30 teams annually. By November 2019, through expanded branding and new locations, we had secured 279 stage contracts.
Some of the key responsibilities I have undertaken for clients such as PFC Costa del Sol, Football Impact, LeSports, and the Spanish Motorboat Federation include:

• Content Creation and Management:
  • Designed various marketing materials including brochures, catalogs, posters, and digital ads.
  • Created and managed content for websites, social media, and email marketing campaigns.
  • Wrote and edited press releases, newsletters, and website content.
  • Managed the company’s image and branding.
• Event Planning and Execution:
  • Planned and executed various events, including sports tournaments, conferences, and corporate events.
  • Managed event logistics, including venue selection, vendor coordination, and on-site management.
  • Designed and produced event materials such as tickets, badges, and signage.
  • Coordinated media coverage for events, including press conferences and interviews.
• Digital Marketing:
  • Managed social media platforms and created engaging content.
  • Implemented email marketing campaigns to nurture leads and drive conversions.
  • Conducted website analytics to measure campaign performance.
• Public Relations:
  • Built and maintained relationships with media outlets.
  • Coordinated press releases and media coverage.
  • Managed media inquiries and requests.

Operations and Logistics

• Database Management:
  • Managed and updated customer databases.
• Inventory Management:
  • Managed inventory of promotional materials and equipment.
• Facilities Management:
  • Managed the maintenance of office equipment and facilities.
  • Coordinated the setup and breakdown of event venues.

Technical Skills

• Design:
  • Created graphic designs for various marketing materials, including logos, brochures, and presentations.
• Video Production:
  • Recorded, edited, and produced videos for marketing and promotional purposes.
• Photography:
  • Captured and edited photos for marketing materials and social media.
• Web Development:
  • Updated and maintained company websites.